We specialise in beautiful, results-driven branding for ambitious businesses and entrepreneurs.
Meet Georgia
Good Practice is a Melbourne-based design studio led by Georgia Perry – a branding expert with a deep understanding of the design industry and a passion for helping creative businesses thrive.
With over 15 years of global experience, Georgia brings a strategic, no-fluff approach to branding that feels equal parts polished and personal. She’s worked with some of the world’s biggest names, but her heart lies in helping creative businesses confidently own their space.
Working with Good Practice means being supported every step of the way – from brand clarity to rollout. We make the process seamless, collaborative, and actually fun.
If you’re ready to elevate your brand, attract high-end clients, and become known for what you do best – welcome, you’re in the right place.
GEORGIA’S CLIENTS INCLUDE:
We don’t just make things look good. Through design and strategy, we build brands that feel right, stand out, and actually move your business forward.
Whether you're starting fresh or levelling up, we bring clarity, confidence, and consistency to your branding – so you can show up at your best and attract the clients you’ve been dreaming of.
We specialise in branding for:
→ Interior Designers
→ Architects
→ Creative Businesses
→ Lifestyle & Luxury Brands
→ Female Founders
