We specialise in brand identity, illustration, art direction, and styling, for professionals, businesses, and lifestyle brands.

We offer design packages that cover logo creation, brand strategy, collateral design, and more.

We also offer a simple our process, making your project clear, straightforward, and, dare we say, enjoyable!

View our services page or email georgia@goodpractice.com.au to find out more.

As a general rule, we don’t design standalone logos.

When you think about your brand, remember that it’s so much more than just a logo. Relying on a logo alone means missing out on the bigger picture of what makes your business unique.

A logo is simply a visual representation; it doesn’t convey your brand’s values, story, or personality.

Without a comprehensive visual identity behind your brand, you risk blending in with the competition instead of standing out. Your audience wants to connect with a brand that has depth and authenticity, one that tells a compelling story and resonates with their emotions.

By focusing solely on a logo, you’re neglecting the powerful messaging and strategic elements that can truly elevate your brand and foster lasting relationships with your customers.

Don’t limit the potential of your business when you show up with "just a logo"!

We offer three main packages designed to suit various needs and levels of investment: Essentials, Elevation and Premium, however, we’re happy to provide custom quotes based on your specific needs.

However typical investments range from around $8,000 to $20,000.

Got a specific budget or other requirements? Please get in touch!

Yes! We know investing in branding can be a big decision, so we offer flexible payment plans to make life easier for you.

Fill out our contact form or get in touch at georgia@goodpractice.com.au for more information.

Yes, due to the limited number of projects we take on each quarter, a 50% deposit is required to secure your project in our schedule.

The remaining balance is due upon project completion, before final files are delivered. This deposit is non-refundable, as it reserves our time for your project.

Yes! Our packages are designed to be flexible and cater to businesses at any stage, including startups.

We’ll help you establish a strong foundation for your brand right from the beginning.

Typical projects can take anywhere from 4 to 12 weeks, depending on the package and scope.

The Essentials Package, for example, has a quicker turnaround, while the Premium Package requires more time for strategy and refinement.

View more info on our services or get in touch here.

We’re committed to making sure you’re thrilled with your final product, so any additional revisions required outside of the package’s scope are available for a set fee, which we’ll discuss in advance.

Yes, once the project is finalised and paid in full, you will own the rights to all design assets provided. We’ll also send you a full package of files and any necessary guidelines for using your new brand.

Yes! We’re here to help even after launch. We offer ongoing support services, brand check-ins, and additional design work to keep your brand fresh and relevant.